On the 27th of May 2025, the European Shippers’ Council hosted a high-level webinar titled “Trade Wars: Perfect Storm for Companies.” The session gathered global trade experts and business leaders to unpack the escalating tensions between the U.S., China, and Europe — and their far-reaching effects on companies worldwide.
Keynote speaker Eugene Laney, President and CEO of the American Association of Exporters and Importers (AAEI), provided an eye-opening perspective on the U.S. side. He explained how U.S. trade policy, especially under the Trump administration, focuses on reducing reliance on China, reshoring manufacturing, and securing domestic supply chains. Tariffs, once framed as temporary measures, have evolved into both a revenue source and a negotiation lever — but often without sufficient input from industry or Congress.
Businesses, especially small and medium-sized importers, face steep challenges: rising import costs, shipping and warehousing pressures, and difficulties relocating manufacturing back to U.S. soil. E-commerce, once dominated by small international sellers, is increasingly shifting to major players due to tightened U.S. rules and costs.
From the European Union perspective, Godfried Smit outlined the EU’s two-track approach: ongoing negotiations with the U.S. on tariffs and market access, and preparation for potential retaliatory measures. While the EU shows willingness to address certain trade imbalances, it remains firm on upholding environmental and social standards.
A standout voice came from developing-country representatives, who warned that sudden U.S. policy shifts are jeopardizing livelihoods in vulnerable economies. Disruptions ripple far beyond geopolitical headlines, they stressed — directly impacting workers and communities stitching garments, assembling products, and fueling global supply chains.
The webinar closed with a shared call for action: policymakers must ensure companies have a seat at the table, businesses must strengthen compliance and risk strategies, and all sides must work together to restore predictability and fairness to global trade. As this “perfect storm” continues, cross-border dialogue will be essential to steer through the turbulence.